Category

Fundamentals

Plain-English explainers: AEO, GEO, attribution, UTMs, idempotency, dedupe, E-E-A-T, voice enforcement, why AI content fails.

• 11 min

  Answer Engine Optimization (AEO) for SaaS

  How to get cited when someone asks ChatGPT, Claude, or Perplexity for SaaS recommendations. The structural signals that actually move the needle.

• 6 min

  What Is Generative Engine Optimization?

  GEO is making your content citable by AI engines like ChatGPT, Claude, and Perplexity. What it is, how it differs from SEO, and how to start.

• 6 min

  Why AI Marketing Content Fails (and Fixes)

  Em dashes, leverage, robust, and the other tells that kill AI marketing content. A practical scrubber and second-pass editor approach.